Web agency reveals how to predict digital trendsAnna Gullstrand. Photo: Fröjd/Press

Web agency reveals how to predict digital trends

Publicerad: 10 December 2015, kl. 11:32

Anna Gullstrand, CEO of Swedish web agency Fröjd, explains how the web agency went about predicting next year's digital trends. She also mentions some of the broader trends to expect going into 2016.

Tobias Karlsson

Earlier in the week Fröjd published its report 16 digital trends for 2016, predictions of what to expect in the digital world in the upcoming year.

To find out what the web agency based its predictions on, Smashdig contacted Anna Gullstrand, CEO of Fröjd.

She explains that the report is partly based on quantitive research, in which the agency studied other reports and news both from a macro and micro trend perspective. The reports and news studied all had a digital focus and dealt with the subjects of economy, business, culture, communication and marketing.

16 digital trends for 2016 is also based on qualitative input gathered from workshops arranged by Fröjd, in which a number of digital experts participated.

“In the workshop we began by defining upcoming macro trends and enabling new techniques – and then we formulated digital trends linked to these and prioritized them,” says Anna Gullstrand.

Outside of the 16 digital trends in the report, these are some of the broader ones to expect having a great impact in 2016, according to Anna Gullstrand:

  • Circular economy
  • Sustainability
  • Digitalization of business models
  • An increased focus on sustainable business culture and doing good

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