Virtual reality campaigns aims to raise awareness of homelessnessPhoto: Screenshot

Virtual reality campaign aims to raise awareness of homelessness

Publicerad: 17 November 2015, kl. 14:45

A new virtual reality campaign aims to raise awareness of the situation for the homeless people in the Swedish city of Gothenburg.

Adam Jönsson

The experiment ‘‘Five minutes of homelessness,’’ produced by Oddway Film Production in cooperation with Friends & Shout, is a part of Göteborgs Stadmission’s Christmas campaign. It aims to change the reality of Gothenburg’s homeless.

“Homelessness is a stigmatized problem. It is not easy to get people to care and give their sympathy to those who stand at the bottom of the social ladder. But with the virtual reality technology, we saw a new opportunity to get people to experience how it is to live in homelessness.” Calle Östberg, Creative Director, Dear Friends & Shout, says to Samshdig.

In the experiment, participants are taking part in a Christmas drama, which portraits violence, drugs and vulnerability. The campaign aims to raise funds for a new emergency shelter for those who live in homelessness in Gothenburg.

Oddway Film Production and Friends&Shout have also published a YouTube video where anyone can see how the participants deal with the virtual reality.

“Based on real stories, we created such a realistic situation as possible. Then we filmed it in 360 degrees and let ordinary people experience five minutes of homelessness. Their response exceeded our expectations. Everyone who have tried it have been very strongly influenced by the film.” Östberg says.

Göteborgs Stadsmission will continue the campaign on the streets of Gothenburg all through December.

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