Viaplay launches new feature in streaming war against Netflix, HBOPhoto: Viaplay/Press

Viaplay launches new feature in streaming war against Netflix, HBO

Publicerad: 22 March 2016, kl. 11:43

Nordic online streaming service Viaplay has launched a new function, which, to some extent, separates it from competitors such as Netflix.

Adam Jönsson
 

Starting Tuesday, users can digitally buy or rent a single movie without having to pay for a full Viaplay account.

‘‘We’ve listened to our users who’ve wished that we should offer new movies as soon as possible,’’ says Jonas Karlén, CEO at Viaplay, in a comment.

The new function means Viaplay is the only Nordic actor offering EST, TVOD, SVOD and sport in the same service.

Among the movies available for purchase and rent are the latest James Bond blockbuster Spectre and Hunger Games: Mockingjay pt. 2. The new feature will be consistently updated with new films, according to Viaplay.

Users can download and watch movies offline on any devices. The EST movies will cost between SEK 59–169.

Viaplay has in recent times stepped up its effort against global actors such as HBO and Netflix.

The MTG-owned service is shooting the first season of its first-ever original series Swedish Dicks, which features Hollywood celebrities such as Peter Stormare and Keanu Reeves.

The comedy show is set to air this fall.

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