Viaplay launches new feature in streaming war against Netflix, HBOPhoto: Viaplay/Press

Viaplay launches new feature in streaming war against Netflix, HBO

Publicerad: 22 March 2016, kl. 11:43

Nordic online streaming service Viaplay has launched a new function, which, to some extent, separates it from competitors such as Netflix.

Adam Jönsson

Starting Tuesday, users can digitally buy or rent a single movie without having to pay for a full Viaplay account.

‘‘We’ve listened to our users who’ve wished that we should offer new movies as soon as possible,’’ says Jonas Karlén, CEO at Viaplay, in a comment.

The new function means Viaplay is the only Nordic actor offering EST, TVOD, SVOD and sport in the same service.

Among the movies available for purchase and rent are the latest James Bond blockbuster Spectre and Hunger Games: Mockingjay pt. 2. The new feature will be consistently updated with new films, according to Viaplay.

Users can download and watch movies offline on any devices. The EST movies will cost between SEK 59–169.

Viaplay has in recent times stepped up its effort against global actors such as HBO and Netflix.

The MTG-owned service is shooting the first season of its first-ever original series Swedish Dicks, which features Hollywood celebrities such as Peter Stormare and Keanu Reeves.

The comedy show is set to air this fall.

Don’t miss anything awesome from Smashdig!
– Follow us on Twitter
– Like us on Facebook
– Follow us on Instagram

Photo: Screenshot/YouTube
Kungliga slottet den 15 september 2013. Stockholms stads hyllningar och firande på Lejonbacken med anledning av "Kungen 40 år som statschef". Kungaparet. Photo Alexis Daflos, The Royal Court, Sweden
Swedish Expressen goes all in on Euro 2016 with new TV studio, 3D technology
Johan Kikas and Nicolin Lillhage. Photo: Press
TV award show Kristallen announces new category with online video company smartclip
Photo: Screenshot/Wicked Society
Former Swedish PM lands top job at Washington Post
Photo: Stampen/Press
The Local. Photo: Screenshot
Swedish startups are looking to expand to Asia
Wicked Society Snapchat vs Instagram video views
Matt Percival. Photo: Press
Business Insider Nordics. Photo: Screenshot
Jonathan Liedman and Robin Årman. Photo: Press
Why Stockholm's startup community will protest outside Sweden's parliament
Photo: Screenshot/YuMe
Photo: Kārlis Dambrāns