TV award show Kristallen announces new category with online video company smartclip
Swedish television award show Kristallen is launching a category in collaboration with online video advertising and technology company smartclip.
The award will be called ‘‘Best web television of the year.’’ It’ll be handed out during Kristallen’s seminar on Sept. 2 in Stockholm.
‘‘Our business is dependent on that content online is constantly developing and the opportunity in working with Kristallen to introduce this new, annual, award to stimulate this process was an easy call,’’ says Mattias Spetz, Managing Director Northern EU at smartclip.
The new award will be divided into two categories: Best breaking news broadcast online and Best web TV profile of the year.
A jury will award the first prize whereas a public voting process will be the basis of the second award.
‘‘There’s so much exciting stuff going on with web TV and it feels great that we’re aiming the light at the amazing things happening within the future of television, right here and right now’’ says Lotta Folcker, head of Aftonbladet TV.
Kristallen is an annual award show giving prizes to the best television productions. It consists of both a seminar and the show broadcast live.SmartclipKristallen