Swedish streaming platform Viaplay fights its way into your living room
Swedish streaming platform Viaplay wants to fight its way into your living room with a new UFC and fighting package.
With its new Viaplay Fighting package subscribers will be able to access around 500 hours of exclusive material from UFC, Nordic Fight Night, Matchroom and other similar events every year, according to a press release Tuesday.
‘‘MMA is the fastest growing sport in the world and we’ve seen a huge interest in fighting content at Viaplay. I’m extremely happy that we’re launching Viaplay Fighting in the Nordics with stars like Alexander ‘‘The Mauler’’ Gustafsson, Conor McGregor and Erik Skoglund,’’ says Jonas Karlén, CEO at Viaplay, in a comment.
The package will be available from Apr. 22. It will cost SEK199 a month. People already subscribing to Viaplay Sport or Viaplay Total will access Viaplay Fighting without charge until Dec. 31, 2016.
Besides the live events, viewers will also be able to stream fighting documentaries and movies, Viaplay writes in its press release.
MTG-owned Viaplay and Viasat (linear television) has in recent times secured the Nordic rights to many popular sporting events. Among the events are soccer tournaments such as the Champions League, Premier League as well as the pro hockey leagues NHL and KHL.MTGViaplayJonas Karlén