Photo: Nan PalmeroPhoto: Nan Palmero

Swedish state broadcaster to stream major music show in VR

Publicerad: 07 March 2016, kl. 9:55

One of the most popular television shows are stepping into the realm of virtual reality.

Adam Jönsson
 

Public service television Television of Sweden (SVT) will broadcast the final of music competition Melodifestivalen in its app SVT360, which is using VR technology, the broadcaster announced Friday.

‘‘We want to give the viewers an opportunity to watch and experience yet another dimension of the show beyond the television broadcast,’’ says Anette Helenius, project manager of Melodifestivalen, to svt.se.

Over 3,7 million Swedes tuned in for last year’s final of the competition tasked with finding Sweden’s contribution to the Eurovision Song Contest.

Those wanting to watch the final in virtual reality must download the app SVT360 and use a pair of VR goggles, according to svt.se.

SVT360. Photo: Screenshot

SVT360. Photo: Screenshot

SVT used the same technology for its marathon broadcast of the pledge drive Musikhjälpen in December of last year. The app quickly became popular and topped the list of most downloaded apps in Sweden for a time.

‘‘There’s no denying that once you’ve tried virtual reality, you realize it’s too good to turn down,’’ Simon Romanus, founder of WonderWorldVR who worked with SVT during Musikhjälpen, told Smashdig in a December 2015 interview. ‘‘I’ve presented the technology to over 200 people this fall and everyone is excited over the opportunities.’’

Read more: Swedish Television’s virtual reality app success shows future of television

And the state broadcaster is not alone to try this technology. The news department of Swedish network TV4 released its first-ever 360 reportage last fall when foreign correspondent Stefan Borg reported from the election in Burma.

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