“Swedish startups have a very good reputation in the U.S.”Micael Gustafsson, CEO of Learning to sleep, and Peter Boye, vice president. Photo: Press

“Swedish startups have a very good reputation in the U.S.”

Publicerad: 01 April 2016, kl. 16:10

Recently it was announced that Swedish startup Learning to sleep had been admitted to a prestigious accelerator in Silicon Valley. According to the company CEO, it was helped by the good reputation of Swedish startups in the U.S.

Tobias Karlsson

Last week it was announced that Swedish company Learning to sleep joins prestigious startup accelerator Plug and play in Silicon Valley. According to the company CEO Micael Gustafsson, the good reputation of Swedish startups made it easier for them to beat out the tough competition.

“They have screened almost 1,000 companies, we think [they chose us] because we are very clear with what we do and want, that we position ourselves clearly in the area of clinically proven [products] and that Swedish startups have a very good reputation in the U.S,” he tells Smashdig.

Gustafsson says that joining Plug and play brings the company a lot closer to achieving its goals.

“We hope to receive good guidance in how we approach the American market, and also to get a good network on the west coast of America. We have a clear ambition of getting into the U.S, so this will help us with that,” he says.

Learning to sleep has developed a mobile service aimed at people with sleeping disorders. In three years time, Gustafsson expects the company to have expanded significantly.

“Then we are one of the world’s leading companies in the area of prevention and treatment of mental illness via digital channels. With offices in at least three continents and a turnover of more than 100 million. We are probably headed toward an IPO or something else that would excite,” he says.

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