Swedish startups are looking to expand to AsiaMåns Ulvestam from Acast during #NordicMade at Slush. Photo: Heidi Kähkönen/Flickr

Swedish startups are looking to expand to Asia

Publicerad: 17 May 2016, kl. 9:41

The Nordic region is known for its thriving startup industry. Some of these companies are now trying to expand into different parts of the world—like Asia.

Adam Jönsson

This past week, Swedish startups Flic and Acast were a part of the #NordicMade delegation at the Japanese startup and tech event Slush Asia, which was held in Tokyo for the second time.

‘‘The startups pitching at #NordicMade were very innovative. What Japan and the Nordics have in common is especially a strong mobile market,” says Shinichi Takamiya, Partner and Chief Strategy Officer at Globis Capital Partners, in a statement provided to Smashdig via email.

At Slush, the #NordicMade delegation was made up by eight startup founders and eight ecosystem organizations. Two pitching events where held and became popular events during the conference, according to a press release from Sup46.

“The Nordic delegation was a great way to promote the Nordics startup scene, but at the same time it was valuable for startups to get introductions and create new connections,” says Amir Sharifat of Flic.

His company is looking to launch in Japan in the near future. For Acast, the trip was more about exploring what kind of market the company could expect if entering into Japan and Asia.

‘‘We’re hoping to enter the Asian market. I’ve learned many interesting things about Japan, for instance that the average commute time in Japan is [one hour], whereas most countries average at 30 [minutes]. For a podcasting company, that is a good thing,” says Måns Ulvestam, CEO of Acast.

The Slush conference is described as a non-profit event, which was organized for the first 2011 when the Finnish capital of Helsinki hosted the event.

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