Swedish startup challenges Facebook with new social network appOscar Rundqvist. Photo: Press

Swedish startup challenges Facebook with new social network app

Publicerad: 15 March 2016, kl. 13:28

With its new social network app, Zpotdrop becomes a direct competitor to Facebook.

Tobias Karlsson

The Swedish startup Zpotdrop recently launched a new app. It allows users to share their current whereabouts at any given time. The idea is to create opportunities for spontaneous meetings.

Zpotdrop has a check-in feature similar to Facebook’s. The company can therefore be regarded as a direct competitor to the tech giant.

“We want to be a more natural forum in which to make check-ins. So we simply take that feature from them and mix it with other cool features to maximize the position-based experience,” Oscar Rundqvist, co-founder and CEO of Zpotdrop, tells Smashdig.

As a first goal, Zpotdrop aims to grow in Sweden. After that Rundqvist says the company will expand internationally. In five years, he’s confident Zpotdrop will be the world’s leading position-based social network.

“[Then] people are using Zpotdrop across the world and bring about spontaneous physical meetings everyday using it. Humanity has landed in the use of social media, and found a more humane approach to it, and we have been leading in that change,” he says.

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