Swedish public service company wants to fight bullying with VR

Publicerad: 06 April 2016, kl. 9:38

The Swedish Educational Broadcasting Company (UR) is using virtual reality to bring light to the issue of bullying in Swedish schools.

Adam Jönsson

The public service company has released what is being called an experience under the name ‘‘Bli mobbad i 360°’’ where people can experience what it’s like in an everyday Swedish classroom, UR writes in a press release Wednesday.

Simultaneously, UR is also releasing the short film ‘‘En skoldag.’’ I virtual reality. In the film, musician Behrang Miri, journalist Soraya Hashim and host Musse Hasselvall are experiencing being bullied through the VR technology.

‘‘For many young people this is their everyday life. This is just a few minutes but those being bullied have it like this every day. Every week. And it never ends,’’ says Hasselvall in the press release.

Around 55,000 children and young people are being exposed to threats, abuse and infringements every year, according to UR.

The public service company launched the project, which is based on real events, in order to put the issue of bullying in a new perspective, Jo Barker, one of the project managers, says in the release.

‘‘We hope this experience will get people to absorb children and youth’s every day life and understand what it’s like being the subject of bullying. And that in the long run leads to change,’’ Barker says.

Don’t miss anything awesome from Smashdig!
– Follow us on Twitter
– Like us on Facebook
– Follow us on Instagram

Photo: Screenshot/YouTube
Kungliga slottet den 15 september 2013. Stockholms stads hyllningar och firande på Lejonbacken med anledning av "Kungen 40 år som statschef". Kungaparet. Photo Alexis Daflos, The Royal Court, Sweden
Swedish Expressen goes all in on Euro 2016 with new TV studio, 3D technology
Johan Kikas and Nicolin Lillhage. Photo: Press
TV award show Kristallen announces new category with online video company smartclip
Photo: Screenshot/Wicked Society
Former Swedish PM lands top job at Washington Post
Photo: Stampen/Press
The Local. Photo: Screenshot
Swedish startups are looking to expand to Asia
Wicked Society Snapchat vs Instagram video views
Matt Percival. Photo: Press
Business Insider Nordics. Photo: Screenshot
Jonathan Liedman and Robin Årman. Photo: Press
Why Stockholm's startup community will protest outside Sweden's parliament
Photo: Screenshot/YuMe
Photo: Kārlis Dambrāns