Swedish newspaper Expressen signs TV deal with CNN
Swedish newspaper Expressen and American network CNN has signed a partnership, which, among other things, will see Expressen TV broadcast CNN content.
‘‘The collaboration with CNN gives Expressen TV new opportunities to develop what is being called ‘‘news television of the future:’’ Fast, simple and accessible storytelling on digital platforms,’’ Expressen’s editor-in-chief Thomas Mattsson says in a press release.
The deal comes at a time when Expressen is growing its television section in a rapid pace. Since this summer, a number of well-known and experienced TV personalities have joined the newspaper.
Earlier this year, Expressen started collaborate with BuzzFeed to broadcast content from the American viral site.
Expressen will assist CNN with reporting from the Nordic market to give the network a stronger presence in these places.
‘‘It’s exciting to see how newspapers are being transformed into strong media houses online where you become the go-to choice for breaking news,’’ says Björn Albrektson, CNN’s Nordic advisor.
The deal will take effect at the turn of the year.ExpressenThomas MattssonCNNExpressen TVBjörn Albrektson