Swedish fashion magazine Styleby is going digital by launching international siteFrida Boisen, Jonna Bergh, Linnea Isaksson. Photo: Press

Swedish fashion magazine Styleby is going digital with international site

Publicerad: 11 April 2016, kl. 9:49

Swedish fashion magazine Styleby is going online. And it’s doing it by launching an English-language site.

Adam Jönsson

‘‘As Styleby goes online in 2016 anything but an English site would feel unmodern. The fashion world isn’t getting any less global and for the younger readers, it’s already a given that the media consumption is primarily in English,’’ says Jonna Bergh, editor-in-chief at Styleby.

The Bonnier Tidskrifter-owned magazine will launch its online site, Styleby.nu, May 19. It aims to mirror the ‘‘high-quality’’ content readers can access in the print edition. Styleby’s digital launch comes around five years after the magazine was initially launched.

Styleby.nu will fill a hole for the fashion-loving and the well-aware woman, Frida Boisen, head of digital at Bonnier Tidskrifter, says.

The site is primarily aiming for a Scandinavian audience.

Ahead of the digital launch, Linnea Isaksson has been recruited as editor for Styleby.nu. She has previously worked with the digital edition of print magazine Veckorevyn.

‘‘The market and especially the technology are definitely ready for an increased quality digitally—the timing is perfect,’’ says Isaksson.

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