Swedish game developer goes through major changes
Stardoll changes its name and CEO, with two new games in development.
The Swedish game developer Stardoll used to be the hottest tech company in Stockholm. When the Stardoll game was first launched in 2006, it became one of Sweden’s biggest hits among online game .
Stardoll has been a breeding ground for several prominent people in tech, among them Spotify founder Daniel Ek.
At its peak, Stardoll had a turnover of SEK 200 million and 22 million monthly users, according to Di Digital. In recent times, the company has struggled to repeat its early success. It still has around 8 million users.
Founder Mattias Miksche has decided to leave his post as CEO of the company. Gaming entrepreneur Thomas Lindgren, who has managed to turn around several declining companies, took over a month ago.
“He knows everything about the game business and was the first who got me to understand that Stardoll is a video game company,” says Miksche to Di Digital.
The company is now developing two new games and is therefore changing its name to Glorious Games Group. According to Lindgren, it will be vital to succeed on the mobile platform.
“We are now investing big in the mobile and will have over 15 million users before the end of 2018,” he says.Di DigitalSpotifyDaniel EkStardollGlorious Games GroupMattias MikscheThomas Lindgren