Swedish Expressen goes all in on Euro 2016 with new TV studio, 3D technologyExpressen's new TV studio. Photo: Expressen/Press

Swedish Expressen goes all in on Euro 2016 with new TV studio, 3D technology

Publicerad: 31 May 2016, kl. 15:59

Swedish newspaper Expressen is going all-in ahead of this summer’s European championship in soccer.

Adam Jönsson

The tabloid paper has built a special Euro studio at its Stockholm newsroom where the live broadcasts will be based.

‘‘This is our biggest sports effort yet. Sports is a central part of the modern, digital news television that we are to do and it feels great to be able to offer all soccer lovers so extremely much content during the Euro,’’ says Bella Levy, head of Expressen TV, in a comment.

Expressen’s coverage of the France 2016 Euro is said to be the launch of the media house’s major bid on what it calls ‘‘television of the future.’’ The paper has in recent times directed a lot of resources towards its television department. Several well-known Swedish journalists and broadcasters have been hired to lead its digital video content. Today, the TV department consists of around 60 people.

The new studio is equipped with technology by Norwegian television company Vizrt. The technology gives Expressen the opportunity to work with various 3D solutions, according to a press release.

In addition to the Stockholm broadcasts, the paper has several reporters on the scene in France who will report back to the viewers.

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