Swedish company aims to overtake Google Analytics in e-commercePhoto: Blue Fountain Media

Swedish company aims to overtake Google Analytics in e-commerce

Publicerad: 10 February 2016, kl. 10:24

Malmö based startup Divvit wants to challenge Google Analytics with a tool that is better adapted to e-commerce.

Tobias Karlsson

According to a recent report, Swedes spent around SEK 50 billion on e-commerce in 2015. For people working in the business however, it is difficult to analyze their customers and marketing campaigns.

Therefore Swedish startup Divvit decided to create a new tool, which is particularly intended to help smaller e-commerce companies. The Malmö based company now receives SEK 4 million from angel investors in Copenhagen and Stockholm.

“Everyone basically works with Google Analytics but we don’t think it’s made for e-commerce. We have built an analytics tool that is solely focused on e-commerce and the specific challenges it has,” says David Linell, co-founder and CEO of Divvit to Dagens industri.

According to Linell, those who have access to analytics tools adapted to the e-commerce business are usually big players.

“It’s fairly expensive solutions and big installations. We want to make it simple and let small and medium sized e-commerce businesses get the same type of data as the big ones,” says Linell.

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