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Swedish Bambuser gets money from Google. This is why.

Publicerad: 25 February 2016, kl. 10:24

The Swedish live streaming company Bambuser is one of the recipients of Google’s Digital News Initiative fund.

Adam Jönsson

Bambuser announced it had received funding via its Twitter account.

Google announced it had awarded 128 organizations from 23 European countries funds at €27 million in total Wednesday. Four of the companies are Swedish. But Google did not immediately disclose the names of the recipients.

In total, the four Swedish media companies–one larger, one mid-sized and two companies in the prototype stage–will split the SEK6 million awarded from Google.

The funds come from the Digital News Initiative project, which aims for Google and the media industry to work more closely together and to help the digital media industry evolving.

Bambuser was founded in 2007. In 2015, the live streaming company launched the platform Iris. The platform is, among other things, geared towards letting reporters and journalists instantly starting to live stream directly from their smartphones onto their companies’ video platforms.

Well-known media outlets such as Aftonbladet, AP and Deutsche Welle are using Iris.

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