Swedes trust public service – a lotPhoto: james

Swedes trust public service – a lot

Publicerad: 01 April 2016, kl. 9:29

Public service companies Swedish Television (SVT) and Swedish Broadcasting Corporation (SR) are enjoying a high level of trust from the Swedish public, according to a new survey by DN/Ipsos.

Adam Jönsson

Seventy-five per cent of the respondents say they have high or fairly high trust for SVT. For SR, that number is 73 per cent.

‘‘It confirms the view that public service plays in its own league when it comes to trust,’’ David Ahlin, head of opinion at research firm Ipsos, tells DN.se.

The survey, released Friday, comes after a time when Swedes’ trust in media has said to be deteriorating. But the results show a different view.

Dailies Svenska Dagbladet (SvD) and Dagens Nyheter (DN) enjoys a slightly lower trust than the two public service companies. Nationally, 50 per cent of respondents say they trust DN. In Stockholm, where the paper is based, that number is 64 per cent.

Only 21 per cent say they trust evening paper Aftonbladet despite the paper being almost as well-known as public service. Thirty-nine per cent say they don’t trust Aftonbladet, according to the survey.

The survey has also measured the trust of one of the so-called alternative media sites, Axpixlat.

Four per cent say they trust what’s being published on the xenophobic site. Thirteen per cent say they know the site well or fairly well.

Ipsos conducted the survey by interviewing 1,002 people in the 18–72 demographic.

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