Photo: Kārlis DambrānsPhoto: Kārlis Dambrāns

One in three Swedes are ‘‘Facebooking’’ at least 15 minutes at work–every day

Publicerad: 11 April 2016, kl. 9:29

More than one in three Swedes say they’re using social media for longer than 15 minutes of every workday, according to a new survey by IT staffing company Centric.

Adam Jönsson

‘‘I think work and free time are blurred more today than before. We’re doing work-related things on our spare time and doing private stuff during work hours,’’ says Klas Bonde, CEO at Centric, in a comment.

The survey, released Monday, shows that people in Stockholm are most prone to use social media during work. Just over 41 per cent of respondents say they’re using social media for at least 15 minutes throughout the workday. In Sweden’s second largest city, Gothenburg, that number is 28.6 per cent, making it the least active on social media.

Age is another important factor to the use of Facebook, Snapchat, Twitter, Instagram and other social media platforms, according to the survey.

In the 18–29 demographic, 50.6 per cent say the spend 15 minutes or more on social media daily. In the 45–64 age group, that number is 25.3 per cent. An additional 37.4 per cent, in this demographic, say they don’t use social media at all.

‘‘That people are using social media during the workday doesn’t necessarily have to mean that they are skipping work,’’ says Bonde. ‘‘It could mean they are managing work-related task on social media. Those of us working with recruitment know, for example, that before hiring someone a lot [of companies] are doing background checks of potential co-workers on social media.’’

The survey is based on answers from 1,012 Swedes. It was conducted by automatic telephone interviews.

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