Jonathan Liedman and Robin Årman. Photo: PressJonathan Liedman and Robin Årman. Photo: Press

Snapchat the next LinkedIn? Swedish festival recruits staff based on 10-second applications

Publicerad: 11 May 2016, kl. 8:23

You have 10 seconds to land a job. And you have to use Snapchat.

Adam Jönsson


That’s the plan of Swedish social media agency Wicked Society who have been entrusted with the assignment to find the person who will run the Stockholm youth festival We Are Sthlm’s Snapchat account during the event in August.

‘‘We want to create a greater connection between the city, youth and festival. It should be both fun and informative to follow this channel,’’ says Jonathan Liedman at Wicked Society in a statement provided to Smashdig via email.

The recruitment process is simple: An applicant will submit their application via Snapchat by sending a snap to the wearesthlm account. They have 10 seconds to make an impression as Snapchat only allows videos up to this amount of time.

‘‘Video on social media is the hottest thing right now. This recruitment process is unique and we are hoping to inspire more [companies] to follow in our footsteps,’’ says Robin Årman at Wicked Society.

Snapchat is becoming an increasingly more important social media channel among Swedes. The report Svenskarna och internet 2015 concluded that 81 per cent in the 12–15 demographic have used the app. Sixty-four per cent in the 16–25 age group are using it.

Even news outlets are experimenting with the social media channel.

In February, print magazine Veckorevyn announced it was going to produce a daily Snapchat show. The program Beautytude was the first of its kind in the country.

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