Snapchat makes you happier than FacebookPhoto: Press

Snapchat makes you happier than Facebook

Publicerad: 28 October 2015, kl. 18:24

Facebook is still the most used social medium in Sweden, but among the younger generation Snapchat is quickly taking ground. And no wonder why, according to researchers from University Michigan it makes us way happier.

Erika Granath
 

Snapchats constantly increase in popularity; CEO Evan Spiegel reported earlier this year that the app is home to 100 million daily users. In Sweden about 13 percent of the Internet using population use Snapchat on an everyday basis.

While some claim that Snapchat’s success comes from the younger generation seeking a new social media venue free from parents, teachers and/or coworkers the reason why youths choose Snapchat over Facebook might be way more simple – it makes them happier.

University of Michigan researchers found in a recent study that when it comes to experiencing the most rewarding interactions, Snapchat follows right behind face-to-face meetups.

This data shows how common it is for internet using people to write and post in different social mediums. Dark blue shows the percentage that writes and posts every once in a while, light blue show those who use the medium every day.

Snapchat makes you happier than Facebook

Data: IIS

This data shows how popular different social mediums are in specific age groups:

Snapchat makes you happier than Facebook

Data: IIS

Statistics for Sweden from IIS’ (The Internet Foundation In Sweden’s) rapport about Swedish people’s Internet and social media habits that is to be presented November 14. They’ve already revealed parts of the rapport to come on their website.

Photo: Screenshot/YouTube
Kungliga slottet den 15 september 2013. Stockholms stads hyllningar och firande på Lejonbacken med anledning av "Kungen 40 år som statschef". Kungaparet. Photo Alexis Daflos, The Royal Court, Sweden
Swedish Expressen goes all in on Euro 2016 with new TV studio, 3D technology
Johan Kikas and Nicolin Lillhage. Photo: Press
TV award show Kristallen announces new category with online video company smartclip
Photo: Screenshot/Wicked Society
Former Swedish PM lands top job at Washington Post
Photo: Stampen/Press
The Local. Photo: Screenshot
PHOTO: HAXORJOE VIA WIKIMEDIA COMMONS
Swedish startups are looking to expand to Asia
Youtube
Wicked Society Snapchat vs Instagram video views
Matt Percival. Photo: Press
Business Insider Nordics. Photo: Screenshot
Jonathan Liedman and Robin Årman. Photo: Press
Why Stockholm's startup community will protest outside Sweden's parliament
Photo: Screenshot/YuMe
Photo: Kārlis Dambrāns
Newsletter