Smashdig briefing Dec. 17: Splay signs deal with research firm
Smashdig has compiled a list of some of the day's most important Swedish media stories.
Splay strikes deal with research firm Nepa
The YouTube network Splay, which is aiming to build a digital media house, has reached a deal with research firm Nepa, according to a press release. The research firm will, among other things, supply Splay with knowledge about its key audience – the millennials. Read more on Smashdig.se (Swedish).
TV4 recruits from Jarowskij
Swedish TV4 has recruited Johanna Bergenstråhle who will assume a role as executive producer for comedy and drama, according to a press release. Bergenstråhle will leave her job at production company Jarowsky where she’s been producing a number of popular shows. She will start her new position on Jan. 11.
IAB Sverige starts task force against ad blocking
The organization IAB Sverige, where many Swedish media companies are members, has launched a task force against ad blocking, Dagens Media reports. The task force aims to, together with its members, block ad blockers and work together to improve the ads presented to the audience.
Schibsted acquires 80 per cent of Hemnet
The deal is finally done. Media group Schibsted has acquired 80 per cent of the controlling shares of housing portal Hemnet. Mäklarsamfundet will keep 10 per cent of its shares, as will Fastighetsmäklarförbundet, Breakit reports.