Smartclip signs deal with FlowNetwork to sell online video ads
Video ad firm smartclip and FlowNetwork has reached a deal to start selling online video ads on a national scale in Sweden on a number of well-known newspaper’s web editions.
‘‘We’re happy over the collaboration with smartclip. With smartclip’s track record from several other leading media in this segment, we’re hoping to take another step in our sales and increase both ours and the paper’s revenues,’’ Michael Porseryd, CEO at FlowNetwork, says in a statement emailed to Smashdig.
FlowNetwork is a company delivering content and technology for online television to some of Sweden’s most popular and well-known newspapers. The deal will take effect ‘‘during the month of March,’’ according to the statement. It will incorporate both desktop and mobile devices.
‘‘FlowNetwork is an exciting partner for us at smartclip and adds both reach and qualitative content that’s distributed through a network of premium sites to our advertising platform,’’ says Jonas Rundgren, head of business development in northern Europe at smartclip, in the statement.
Newspapers such as Göteborgs-Posten, Corren, NSD, UNT and Norran are among the media sites who will be able to utilize this new collaboration.
Smartclip announced last week that German media company Mediengruppe RTL Deutschland is buying the majority of controlling shares in the video advertising company.SmartclipFlowNetwork