Schibsted invests in local ad sales in northernmost part of Sweden
Media group Schibsted is expanding its local ad offering in Sweden. The media group has inked a deal with sales company Reklam365 to locally target ads in the province of Norrbotten in the northernmost area of Sweden.
‘‘Norrbotten is a market with a large growth where we see a collaboration with a regional partner as an exciting option to set up our own office, which we have done in 14 other cities in Sweden,’’ says Frida Kvarnström, head of local sales at Schibsted, in a press release.
The deal, announced Tuesday, is revolving around some of Schibsted’s most well-known digital brands in Sweden, such as newspaper Aftonbladet.se, news app Omni, digital TV guide tv.nu and weather site Klart.se.
Local advertisers will now have an opportunity to reach its target audience locally and regionally through these digital channels, Schibsted writes in its press release.
‘‘With this [deal], we are future-proofing our media portfolio while we at the same time most likely will acquire a substantial market share in a short period of time,’’ says Mikael Lundgren, CEO at Luleå-based Reklam365. ‘‘The collaboration will also mean a number of new recruitments.’’SchibstedReklam365Mikael LundgrenFrida Kvarnström