Platform war evolves as Google’s smartest people move into virtual reality
Google is reportedly working on a stand-alone VR headset, something that would thrust the company more fully into competition with Facebook.
Competition between tech giants on the VR market just heated up, as Google looks to develop the first ever stand-alone virtual reality headset, according to the Wall Street Journal.
Google’s new VR device would be the first that doesn’t rely on smartphone, computer or game console. The company also plans to release a more advanced version of its cardboard VR viewer.
This represents another sign of Google’s growing interest in virtual reality, putting the company into a stronger position to compete with Facebook and its Oculus unit.
“What’s pretty clearly evolving here is a platform war. Some of the smartest people at Google are moving into virtual reality,” says Ben Schachter, analyst at Macquarie Capital to WSJ.
Billions of dollars have been invested in VR technology by companies across Silicon Valley and Hollywood, seeing great potential for it in several industries.
And yet a widespread adoption of this technology looks like it could be years away. A problem is that high-end headsets require expensive PCs. Google’s planned stand-alone headset would put that stumbling block aside. Still the question remains whether the tech giant will succeed in its aims. The new headset is still early in development and Google could yet decide not to release it.FacebookGoogleWall Street JournalVirtual realityOculusMacquarie CapitalBen Schachter