Philosophic reindeers tell you the meaning of life in Telia's Christmas campaignPhoto: Screen shot Youtube

Philosophic reindeer tell you the meaning of life in Telia’s Christmas campaign

Publicerad: 02 December 2015, kl. 17:01

Can a philosophic reindeer tell you the meaning of life? Yes, at least in the operator Telia’s Christmas video commercial produced by Humblestorm.

Erika Granath

Christmas time is a stressful period for some. Long days at work, panic shopping to find the right gifts and all the events to attend…

In this hectic time you can easily start to wonder – “what does really matter in life?”

The Swedish telecom company Telia tries to answer this question in their Christmas campaign consisting of five films that should be displayed on Facebook, YouTube and in Play services. So, who is the magic expert that can answer the question above? It’s a couple of reindeers.

The main characters in Telia’s commercial are philosophic reindeers that aim to promote virtual reality and cash cards. in the videos launched today they get to think freely about life and it’s meaning.

”Telia wanted to try something new and let the digital channels get the attention they deserve. Therefor we chose to combine the classical TV commercials with a couple of video commercials made especially for digital media.” Mernosh Saatchi, project manager in charge of clients, Humblestorm, says in a comment.

The videos are produced by Humblestorm.

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