How Periscope is shaking up the Swedish real estate marketPhoto: Press

How Periscope is shaking up the Swedish real estate market

Publicerad: 15 February 2016, kl. 10:32

A Swedish real estate agency is experimenting with digital live streams for viewings of listings.

Adam Jönsson

This week, Fastighetsbyrån will use Periscope for one of its viewings in the Swedish ski town of Åre.

‘‘We know that it’s crucial to reach many speculators when selling a property. Through live streaming many more can access properties that’s not close to their permanent residence,’’ says Johan Vesterberg, a public relations officer at Fastighetsbyrån, in a press release.

People attending the digital viewing will have the opportunity to ask questions and interact with the realtor, just like a traditional viewing, Fastighetsbyrån writes.

Additional virtual viewings in the future will depend on how many people tune into the live stream.

‘‘There are several instances when distances are an obstacle for us. A lot of people are dreaming about a holiday home, but it’s not always easy to get people to travel many kilometres to attend a viewing here in Åre,’’ says Lena Sandström at Fastighetsbyrån Åre in a comment.

Fastighetsbyrån is doing its Periscope project in collaboration with telecom company Telenor.

Periscope is becoming increasingly popular for people wanting to broadcast live video. The Twitter-owned company announced Mid-January that it has hosted over 100 million broadcasts since the launch in March 2015.

The platform can be used by both private individuals as well as companies and media outlets.

Swedish daily Dagens industri is using Periscope to live stream its weekday show Börsen på 3 minuter.

Millions of people watched the aftermath of the November 2015 attacks in Paris via various broadcasts on Periscope.

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