New York Times might launch Nordic edition

Publicerad: 18 May 2016, kl. 8:43

Adam Jönsson

Business Insider is already here. Soon, it might be joined by The Gray Lady as The New York Times is looking to expand into, among others, the Nordic region, according to Politico.

Last month, the Times announced it would spend $50 million to expand on a global scale over the next three years. One of those regions might be the Nordic. It’s one of 10 key markets identified by the paper, Politico reports.

“The Economist addresses its readers as if they’re aspiring heads of state. The Financial Times and the Wall Street Journal try to address them as if they’re captains of industry. Our readers are people who are deeply curious about the world, not necessarily because they want to run it, but because they want to understand it and make it better,” Stephen Dunbar-Johnson, President of international at the Times, tells Politico.

The Times has already started testing the international markets as it launched the Spanish New York Times Español in February.

If the paper looks to launch in the Nordic, it wouldn’t be a first.

Axel Springer-owned financial news site Business Insider launched its Nordic edition last week. The site is working with the Bonnier-owned business magazine Veckans Affärer to publish material about the region.

It has also been widely reported that Huffington Post is looking to establish itself in the Nordic.

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