Candyking challange AladdinPhoto: Press

New candy treasure box challenge Aladdin chocolate

Publicerad: 17 December 2015, kl. 14:42

The famous chocolate box is a vital part of Christmas in many Swedish homes. Now this tradition has gotten some challenge from the candy company Karamellkungen (Candyking) as they launch their own candy box.

Erika Granath
 

A bright pink box that you can fill with your own favorites – that’s Karamellkungen’s weapon to win the candy shoppers in Christmas time. The box is named “Alla dina favortier” meaning “All your favorites”

“We always want to give people chance to chose freely – that’s the most important thing we can offer. It’s enough musts in Christmas time as it is. Candy lovers shouldn’t have to compromise,” Henrik Jacobson, head of marketing Candykring, says in a press release.

Candyking has collaborated with Åkestam Holst Promenad to create the exclusive candy box.

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