New candy treasure box challenge Aladdin chocolate
The famous chocolate box is a vital part of Christmas in many Swedish homes. Now this tradition has gotten some challenge from the candy company Karamellkungen (Candyking) as they launch their own candy box.
A bright pink box that you can fill with your own favorites – that’s Karamellkungen’s weapon to win the candy shoppers in Christmas time. The box is named “Alla dina favortier” meaning “All your favorites”
“We always want to give people chance to chose freely – that’s the most important thing we can offer. It’s enough musts in Christmas time as it is. Candy lovers shouldn’t have to compromise,” Henrik Jacobson, head of marketing Candykring, says in a press release.
Candyking has collaborated with Åkestam Holst Promenad to create the exclusive candy box.Åkestam Holst.Henrik JacobsonCandyking