More is more in H&M and Katy Perry’s Christmas video
Teddies and Christmas decorations comes alive and dances with the singer Katy Perry in the clothing giant H&M’s Christmas campaign.
The pop star Katy Perry is fronting the in Sweden founded clothing giant H&M’s Christmas campaign with the name #Happyandmerry. H&M released stills from the campaign earlier in November. Now, as first advent and with that also December is getting closer by the minute the campaign’s video is revealed.
The two-minute long commercial is in the shape of a music video where Katy Perry performs a Christmas carol with the refrain “Every day is a holiday, when you’re the reason to celebrate”.
The song named “Every Day IS A Holiday” is written by Katy Perry herself, the campaign is produced by Duke Dumont and directed by Jonas Åkerlund.
The commercial/music video shows that more is more during the holidays. Katy Perry – dressed like an elf – dances with living teddies, candy and Christmas decorations.H&MJonas ÅkerlundKaty Perry#Happy&MerryDuke Dumont