Metro Mode launches new show in growing digital video marketPhoto: Press

Metro Mode launches new show in growing digital video market

Publicerad: 30 March 2016, kl. 9:34

Metro Sweden continues its commitment to online video. The show We have a plan premiered on the Metro Mode—the fashion department of the free paper—site Tuesday.

Adam Jönsson

‘‘The format should inspire the viewers to go to the travel destinations but also give smart tips on what you should about during the trip,’’ says Adam Hogbring, head of commercial moving content at Metro Mode, in a press release.

The first season consists of four episodes where Metro profiles Martin Hansson, Fannie Redman, Niklas Berglind and Petra Tungård travel to Miami, Bangkok, Cape Town and Tel Aviv.

Marginalen Bank and Turkish Airlines sponsor the show.

Metro Mode has invested in its online video production over the past year. The site features a wide array of shows somehow connected to fashion, lifestyle and similar topics.

It follows suit of several Swedish newspapers who have re-directed a lot of resources from print into online and online video.

Evening newspapers Expressen and Aftonbladet—which Smashdig has written about in great length in the past—have, for example, signed deals with major broadcasters such as CNN and Al Jazeera as well as popular actors such as BuzzFeed.

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