Mattsson on CNN deal: Expressen not on losing side
Expressen has reached a TV deal with CNN, which points to a changing media industry where non-broadcasters become more important to traditional networks, the Swedish newspaper's editor-in-chief, Thomas Mattsson, says.
‘‘What’s important from an industry perspective is that the old broadcast world is gradually adapting to these new conditions,’’ Mattsson tells Smashdig. ‘‘This [deal] is just one example of that.’’
According to the deal, announced Monday, CNN’s content will be featured on Expressen TV. The Swedish newspaper will in turn assist CNN with reporting and news gathering from the Swedish and Nordic markets.
Expressen has in recent times directed a lot of resources at building a new digital TV team. Since this summer, a number of renowned television journalists have left traditional broadcasters for the newspaper.
Through the deal, CNN is not only able to reach a new digital audience for its content, the network will also benefit from a partner present on a market where CNN’s own coverage is lacking.
But Mattsson is not concerned his newspaper is coming out on the losing side of the deal.
‘‘If you are realistic, it’s not very often that CNN would want news coming out of Sweden. But it’s good to have the opportunity to get pictures from big news stories,’’ Mattsson says. ‘‘What I think is interesting is that Expressen gets access to content we didn’t have before. Live feeds during big news events are strengthening our profile.’’
The paper is already producing a wide array of live television. But due to its collaboration with the American network, Expressen gets the opportunity to tap into CNN’s knowledge, Mattsson says.
‘‘This experience is invaluable to an actor who is relatively new to this [producing live television],’’ Mattsson says.
The CNN deal is just one of many parts to Expressen TV’s long-term strategy, which includes a collaboration with BuzzFeed, another American news outlet.
And the paper is still looking to further strengthen its television team.
‘‘Yes. We are looking for more skilled TV reporters,’’ Mattsson says.
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Swedish newspaper Expressen signs TV deal with CNN