How Swedish newspaper Expressen is step by step becoming a TV house, signs deal with VizrtThomas Mattsson, editor-in-chief, Expressen.

Mattsson on CNN deal: Expressen not on losing side

Publicerad: 07 December 2015, kl. 9:34

Expressen has reached a TV deal with CNN, which points to a changing media industry where non-broadcasters become more important to traditional networks, the Swedish newspaper's editor-in-chief, Thomas Mattsson, says.

Adam Jönsson
 

‘‘What’s important from an industry perspective is that the old broadcast world is gradually adapting to these new conditions,’’ Mattsson tells Smashdig. ‘‘This [deal] is just one example of that.’’

According to the deal, announced Monday, CNN’s content will be featured on Expressen TV. The Swedish newspaper will in turn assist CNN with reporting and news gathering from the Swedish and Nordic markets.

Expressen has in recent times directed a lot of resources at building a new digital TV team. Since this summer, a number of renowned television journalists have left traditional broadcasters for the newspaper.

Through the deal, CNN is not only able to reach a new digital audience for its content, the network will also benefit from a partner present on a market where CNN’s own coverage is lacking.

But Mattsson is not concerned his newspaper is coming out on the losing side of the deal.

‘‘If you are realistic, it’s not very often that CNN would want news coming out of Sweden. But it’s good to have the opportunity to get pictures from big news stories,’’ Mattsson says. ‘‘What I think is interesting is that Expressen gets access to content we didn’t have before. Live feeds during big news events are strengthening our profile.’’

The paper is already producing a wide array of live television. But due to its collaboration with the American network, Expressen gets the opportunity to tap into CNN’s knowledge, Mattsson says.

‘‘This experience is invaluable to an actor who is relatively new to this [producing live television],’’ Mattsson says.

The CNN deal is just one of many parts to Expressen TV’s long-term strategy, which includes a collaboration with BuzzFeed, another American news outlet.

And the paper is still looking to further strengthen its television team.

‘‘Yes. We are looking for more skilled TV reporters,’’ Mattsson says.

Read more about the deal
Swedish newspaper Expressen signs TV deal with CNN

Don’t miss anything awesome from Smashdig!
– Follow us on Twitter
– Like us on Facebook
– Follow us on Instagram

Smashdig
Swedish Dagens Nyheter to open permanent bureau in Istanbul
Photo: Screenshot/YouTube
Kungliga slottet den 15 september 2013. Stockholms stads hyllningar och firande på Lejonbacken med anledning av "Kungen 40 år som statschef". Kungaparet. Photo Alexis Daflos, The Royal Court, Sweden
Swedish Expressen goes all in on Euro 2016 with new TV studio, 3D technology
Johan Kikas and Nicolin Lillhage. Photo: Press
TV award show Kristallen announces new category with online video company smartclip
Photo: Screenshot/Wicked Society
Former Swedish PM lands top job at Washington Post
Photo: Stampen/Press
The Local. Photo: Screenshot
PHOTO: HAXORJOE VIA WIKIMEDIA COMMONS
Swedish startups are looking to expand to Asia
Youtube
Wicked Society Snapchat vs Instagram video views
Matt Percival. Photo: Press
Business Insider Nordics. Photo: Screenshot
Jonathan Liedman and Robin Årman. Photo: Press
Why Stockholm's startup community will protest outside Sweden's parliament
Photo: Screenshot/YuMe
Newsletter