Illustration: Erika GranathIllustration: Erika Granath

Use the right emoji for the right platform

Publicerad: 09 December 2015, kl. 15:48

The red heart is the winner on Instagram - for Twitter the crying but yet laughing yellow face is the most popular emoji according to the American computer company Simply Measured.

Erika Granath

Is there one emoji better than all the others if you want to create engagement for your own personal brand or your corporate business? Not according to American Simply Measured’s studies.

Monday Twitter released their list of the most used emojis on the platform during 2015. The study was made by Simply Measured.

See the list here:

The laughing so much it cries smiley was by far a favorite among the Twitter users. However if you’re active on Instagram the red heart is the one emoji to go with if you want people to react to your message.

Adweek observed an other recent study made by Simply Measured today. In a study about Instagram and global companies activity in Instagram the computer company discovered that the camera emoji was the most popular one to use among the 100 largest brands, including Coca Cola, Samsung and McDonald’s, that they followed on Instagram. Out of 2 500 posts the camera emoji was included in 85 posts.

Event ho the companies might like the camera emoji the red heart is the followers favorite. The red heart gave the most engagement among the followers with 120 00 likes and comments in average. Second on the list is the sparkling stars, generating 80 000 likes and comments in average. Third comes the color pallet – the camera ended up at the ninth place on this list.

See Simply Measured’s graphic below showing how well other emojis work for companies like IBM, Microsoft, Coca-Cola, GE, Samsung and McDonald’s:



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