Durex push for a condom emojiPhoto: Press

How can you write “safe sex” with emojis?

Publicerad: 01 December 2015, kl. 14:40

Today, Dec. 1, is the international AIDS day. The condom producing company Durex takes on an important subject by pushing for a condom emoji with a humorous smiley movie.

Erika Granath

How can you suggest sex with someone with only emojis? Durex has the answer in their new video commercial. According to Durex there’s a lot of ways one can communicate about sex by only using emojis. However as it’s the international aids day today, December 1, Durex want to rise a discussion about the fact that there’s now way to write about safe sex with emojis.

Durex has now created a lobbying campaign where they push for a condom emoji to be implemented. The condom maker is asking 1 million people to support its cause by using hashtag #CondomEmoji.

“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms.” Karen Chrisholm, marketing director at Durex, says to Adweek.

See Durex video commercial here: 

Photo: Screenshot/YouTube
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