FIRST ON SMASHDIG: German media company acquires online video ad firm smartclip
German media group Mediengruppe RTL Deutschland is buying the majority of shares in online video advertising company smartclip.
‘‘The acquisition of smartclip will significantly strengthen our position as the leading sales company in online video advertising,’’ says Anke Schäferkordt, CEO Mediengruppe RTL Deutschland, in a statement provided to Smashdig via email.
Mediengruppe RTL Deutschland has bought 93.75 per cent of the share in smartclip, which is valued at €46.9 million. The media group has a purchasing option to the remainder of the shares.
Smartclip has since its start in 2008 grown in rapid pace. Today, the company is working with around 700 publicists across the world. The company is handling integration and delivery of online video ads to every type of Internet connected devices.
‘‘Mediengruppe RTL Deutschland is a partner we prefer among others and we’re looking forward to develop the dynamic market of online video advertising with our innovative solutions and services together [with RTL],’’ says Jean-Pierre Fumagalli in the statement.
The German media group acquires smartclip’s operations in Scandinavia, Germany, Netherlands and Italy.
Fumagalli will continue to run smartclip, according to the statement.SmartclipMediengruppe RTL DeutschlandOnline video advertising