Swedish celebrity invests in music startupMikael Persbrandt. Photo: Frankie Fouganthin/Wikimedia Commons

Famous Swedish actor Mikael Persbrandt walks onto startup scene

Publicerad: 22 December 2015, kl. 10:08

The renowned actor Mikael Persbrandt starts an investment company along with businessman Tommy Jacobsson.

Tobias Karlsson

The company, named 13, will be aimed at investments in startups within film, theater or music.

“In the encounter between culture, digital, film and music I feel there’s damned exciting stuff,” says Mikael Persbrandt to Dagens industri.

The company hopes it can announce its first investment early next year. According to Tommy Jacobsson, who will bring the capital and the business knowledge, Persbrandt’s personal brand will be an important aspect of what the company can offer startups.

“The idea is to contribute a fairly small amount of capital, but a whole lot of competence and contacts. Mikael has a brand that can provide a great impact for the right kind of entrepreneur,” says Jacobsson.

The booming Swedish game industry is one possible area of interest to the company, according to Persbrandt.

“The other day I played Battlefield for several hours. And we have several Swedish game companies. To be part of that kind of enterprise would be fantastic,“ says Persbrandt.

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