Citiboard launches new service in a bid to challenge BlocketDaniel Tidebrink. Photo: Citiboard/Press

Citiboard launches new service in a bid to challenge Blocket

Publicerad: 04 November 2015, kl. 15:54

With a new payment service provided by Klarna, Citiboard aims to challenge Blocket.

Tobias Karlsson

For a long time, Blocket has been the giant of online market places in Sweden. By launching a new payment service, Citiboard aims to challenge them for the top spot.

“We are in fact already challenging Blocket. Simplicity is what sets us apart. It’s easier to create ads using Citiboard,” says Daniel Tidebrink, CEO of Citiboard, to Smashdig.

Blocket has become known for being one of the most frequently visited Swedish web sites, currently averaging around 2.6 million visitors per week according to KIA-index.

“Our exact number of visitors fluctuates considerably during the course of the week, but we currently have 700 000 buyers and sellers in total,” says Tidebrink.

Even if Citiboard at the moment can’t fully compete with Blocket in terms of visitor numbers, it does provide a challenge on other fronts. The new payment service is provided by Klarna. Tidebrink highlights the safety and simplicity of the service, with its focus on the mobile phone. Citiboard can also point to a marked presence on social media.

“We get most of our traffic from social media outlets such as Facebook and Instagram. We’re also working on Snapchat as another way of engaging with our users,” says Tidebrink.

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