Business Insider to launch in the Nordics with Bonnier as its partner
The Axel Springer-owned financial news site Business Insider will launch in the Nordic countries with help from Bonnier Business Media-owned business magazine Veckans Affärer.
According to the Bonnier Business Media announcement Tuesday, Veckans Affärer’s newsroom will run Business Insider Nordic. All web traffic from the Nordic countries will be re-directed to the Nordic edition of Business Insider.
‘‘Bonnier is our ideal local partner — digitally savvy, smart, and is the leader in their market — and we are thrilled to be working with them to launch Business Insider Nordics,” says Julie Hansen, President and Chief Operating Officer of Business Insider in a press release. ‘‘Business Insider’s audience in the Nordics is already sizable and we’re confident that Bonnier and Veckans Affärer will grow it exponentially by creating a great local experience, and from there, a great digital business.’’
Business Insider Nordic will be published in English. Veckans Affärer will adapt Business Insider’s material to fit the Nordic audience. It will also produce original content for the Nordic edition.
‘‘We are incredibly happy to get this deal into place. Business Insider and VA.se have similar target audiences and are sites that are alike in many aspects and work well together with social media,’’ says Mikael Nestius, CEO at Bonnier Business Media and editor-in-chief at Veckans Affärer.
The Nordics will mark the ninth market Business Insider steps into. It already exists in the United States, United Kingdom, Australia, Germany, India, Malaysia, Indonesia and Singapore.
Update Jan. 21, 2016 – This story has been updated to include an official comment by Julie Hansen in English. A previous version of this article translated a Swedish-language press release.BonnierAxel SpringerBusiness InsiderBonnier Business MediaMikael NestiusJulie Hansen