Business Insider Nordics. Photo: ScreenshotBusiness Insider Nordics. Photo: Screenshot

Business Insider has launched its Nordic edition

Publicerad: 12 May 2016, kl. 9:21

It has arrived. About five months after the announcement, Business Insider has launched its Nordic edition with the help of Swedish financial magazine Veckans Affärer.

Adam Jönsson

‘‘For many years, Business Insider had a decidedly American view of the world, but now we want to move closer to our reader and serve you even better. That’s why we’re now launching a separate website with local staff based in Stockholm, covering the Nordics,’’ executive editor Viktor Bodelius, writes in a short piece on Business Insider Nordic Wednesday, the same day the site went live.

The Nordic edition of Business Insider will also provide readers with the best from the UK and US editions, Bodelius writes.

However, the bulk of the material will be centered around news coming out of the Nordics.

Read more: Business Insider to launch in the Nordics with Bonnier as its partner

Sweden, and the rest of the region, is home to some of the most successful tech startups in the world. Companies such as Spotify, Klarna and Skype all started in the Nordics.

‘‘Tech and startups will naturally be an important part of Business Insider Nordic. But we are also going to focus on finance, strategy, economics, travel and lifestyle,’’ writes Bodelius.

Don’t miss anything awesome from Smashdig!
– Follow us on Twitter
– Like us on Facebook
– Follow us on Instagram

Photo: Screenshot/YouTube
Kungliga slottet den 15 september 2013. Stockholms stads hyllningar och firande på Lejonbacken med anledning av "Kungen 40 år som statschef". Kungaparet. Photo Alexis Daflos, The Royal Court, Sweden
Swedish Expressen goes all in on Euro 2016 with new TV studio, 3D technology
Johan Kikas and Nicolin Lillhage. Photo: Press
TV award show Kristallen announces new category with online video company smartclip
Photo: Screenshot/Wicked Society
Former Swedish PM lands top job at Washington Post
Photo: Stampen/Press
The Local. Photo: Screenshot
Swedish startups are looking to expand to Asia
Wicked Society Snapchat vs Instagram video views
Matt Percival. Photo: Press
Jonathan Liedman and Robin Årman. Photo: Press
Why Stockholm's startup community will protest outside Sweden's parliament
Photo: Screenshot/YuMe
Photo: Kārlis Dambrāns
Fastighetsbyrån shows properties via Facebook Live. Photo: Press