Business Insider has launched its Nordic edition
It has arrived. About five months after the announcement, Business Insider has launched its Nordic edition with the help of Swedish financial magazine Veckans Affärer.
‘‘For many years, Business Insider had a decidedly American view of the world, but now we want to move closer to our reader and serve you even better. That’s why we’re now launching a separate website with local staff based in Stockholm, covering the Nordics,’’ executive editor Viktor Bodelius, writes in a short piece on Business Insider Nordic Wednesday, the same day the site went live.
The Nordic edition of Business Insider will also provide readers with the best from the UK and US editions, Bodelius writes.
However, the bulk of the material will be centered around news coming out of the Nordics.
Sweden, and the rest of the region, is home to some of the most successful tech startups in the world. Companies such as Spotify, Klarna and Skype all started in the Nordics.
‘‘Tech and startups will naturally be an important part of Business Insider Nordic. But we are also going to focus on finance, strategy, economics, travel and lifestyle,’’ writes Bodelius.BonnierVeckans AffärerBusiness Insider