Photo: BrisPhoto: Bris

Bris’ Abused Emojies win 100-wattaren

Publicerad: 07 December 2015, kl. 16:09

The help organization for kids Bris’ and the bureau Garberg’s stand behind the campaign ”Abused Emjoies” that won 100-wattaren in the category non-profit campaigns this year.

Erika Granath
 

Bris’ campaign ”Abused Emojies” went viral when it was launched earlier this year and was covered by Telegraph and Wired among other international papers.

”Abused Emojis is a tool for kids who need to talk about their problems, and a way for us to pay attention to kids’ rights in the society,” Kattis Ahlström, general secretary, Bris, said as the campaign was launched in may 2015.

The motivation to why Bris and Garbergs ”Abused Emojies” got 100-wattaren:
”When a subject is to difficult to talk about it can be easier to express feelings through pictures, pictures that almost everyone use on a daily basis to express our selves. With an engaging insight and a modern way to communicate this campaign reached an exposed young target group and gave them a new way to put their situation into words. This year’s 100-awattare goes to a seizing and well carried through campaign that has got attention internationally and helped collecting money to kids who need help. The campaign has also made an emotional stamp in both youths and adults world.”

Winners in the category non-profit:

100W: Abused Emojis, BRIS/Garbergs
75W: Prata med barnen (Talk with the children), Stockholms Stadsmission/Kärnhuset
50W: Jag är lärare (I’m a teacher), Södertörns högskola/Gullers Grupp

abused-emojis

 

Smashdig
Swedish Dagens Nyheter to open permanent bureau in Istanbul
Photo: Screenshot/YouTube
Kungliga slottet den 15 september 2013. Stockholms stads hyllningar och firande på Lejonbacken med anledning av "Kungen 40 år som statschef". Kungaparet. Photo Alexis Daflos, The Royal Court, Sweden
Swedish Expressen goes all in on Euro 2016 with new TV studio, 3D technology
Johan Kikas and Nicolin Lillhage. Photo: Press
TV award show Kristallen announces new category with online video company smartclip
Photo: Screenshot/Wicked Society
Former Swedish PM lands top job at Washington Post
Photo: Stampen/Press
The Local. Photo: Screenshot
PHOTO: HAXORJOE VIA WIKIMEDIA COMMONS
Swedish startups are looking to expand to Asia
Youtube
Wicked Society Snapchat vs Instagram video views
Matt Percival. Photo: Press
Business Insider Nordics. Photo: Screenshot
Jonathan Liedman and Robin Årman. Photo: Press
Why Stockholm's startup community will protest outside Sweden's parliament
Photo: Screenshot/YuMe
Newsletter