Bris’ Abused Emojies win 100-wattaren
The help organization for kids Bris’ and the bureau Garberg’s stand behind the campaign ”Abused Emjoies” that won 100-wattaren in the category non-profit campaigns this year.
”Abused Emojis is a tool for kids who need to talk about their problems, and a way for us to pay attention to kids’ rights in the society,” Kattis Ahlström, general secretary, Bris, said as the campaign was launched in may 2015.
The motivation to why Bris and Garbergs ”Abused Emojies” got 100-wattaren:
”When a subject is to difficult to talk about it can be easier to express feelings through pictures, pictures that almost everyone use on a daily basis to express our selves. With an engaging insight and a modern way to communicate this campaign reached an exposed young target group and gave them a new way to put their situation into words. This year’s 100-awattare goes to a seizing and well carried through campaign that has got attention internationally and helped collecting money to kids who need help. The campaign has also made an emotional stamp in both youths and adults world.”
Winners in the category non-profit:
100W: Abused Emojis, BRIS/Garbergs
75W: Prata med barnen (Talk with the children), Stockholms Stadsmission/Kärnhuset
50W: Jag är lärare (I’m a teacher), Södertörns högskola/Gullers Grupp