Aftonbladet TV secures exclusive rights to 88th Oscars
Aftonbladet TV has struck a deal with Disney Nordic to bring the 88th Academy Awards to the Swedish audience.
‘‘This deal, with exclusive rights to broadcast live during one of the world’s biggest entertainment happenings, is a big and definitive recognition of Aftonbladet as a player on the TV market,’’ Jan Scherman, head of Aftonbladet TV, says in a press release.
According to the deal, Aftonbladet will be able to broadcast the awards ceremony, the red carpet, behind the scenes material as well as interviews.
The Swedish news outlet will also host an Oscars studio where film experts will guide the audience through the night.
‘‘We are very excited that together with Aftonbladet TV being able to offer viewers pictures, text and video content via a platform in real time,’’ says Casper Björner, General Manager Disney Nordic, in a press release.
The deal comes just over a week after Aftonbladet TV’s biggest competitor, Expressen TV, signed a deal with CNN (which you can read more about here).
Aftonbladet will invest a lot of time and resources into the Oscars project. The newspaper will live stream the nominations on Jan. 15, which will be followed up by weekly TV shows about the Academy Awards.
The Schibsted-owned media house will also launch a special Oscars website and print a magazine before the Feb. 28 event.Aftonbladet TVJan SchermanCasper BjörnerOscarsDisney Nordic