Aftonbladet TV produces online show with skilled Swedish soccer twins
Aftonbladet TV is producing a web television show with freestyle soccer duo SkillTwins in an attempt to further strengthen the bid of the papers youth television offering Aftonbladet Boom.
‘‘We always strive to do shows with interesting and exciting people,’’ Henry Chu, executive producer at Aftonbladet TV, tells Smashdig. ‘‘SkillTwins are extremely talented and they live lives, both professionally and privately, that are fascinating. To reach the younger demographic is an important part of the goals of Aftonbladet TV.’’
The six episode show Livet med SkillTwins will premiere in the spring. Every episode will run 10-15 minutes in length and feature both the professional and personal lives of Jakob and Josef El-Zein from the Swedish city of Västerås.
The brothers have become somewhat of an online phenomenon with their over 1,6 million YouTube followers, 1,2 million Instagram followers and close to 600,000 fans on Facebook.
‘‘We are the first ones to do a show like this with SkillTwins and we are of course happy to be able to show this to their existing audience, but mostly it’s about giving the viewers an exclusive look into their exciting lives,’’ Chu says.SkillTwinsAftonbladet TVHenry ChuJakob El-ZeinJosef El-Zein