A viral deal: Lajkat and Newsner create biggest social media network in SwedenEhsan Fadakar and Johan Rikner. Photo: Twitter/Press

A viral deal: Lajkat and Newsner create biggest social media network in Sweden

Publicerad: 07 December 2015, kl. 14:37

Two of Sweden’s biggest viral sites have started a partnership in order to become the biggest social media network in Sweden.

Adam Jönsson

Schibsted-owned Lajkat and Nyheter365’s Newsner are aiming to reach two million unique visitors every week by working together.

‘‘We have the same vision of the future of advertising and we will continue to challenge and drive the market forward in terms of new advertising opportunities,’’ Nyheter365 CEO, Johan Rikner says in a press release.

The deal will see Nyheter365 handle all advertising sales and commercial collaborations, such as native advertising and campaigns, of the two sites.

Lajkat and Newsner both launched last year together with Expressen’s Omtalat. The viral sites quickly rose to become some of Sweden’s most popular online destinations.

Newsner attracts a wide audience whereas Lajkat has honed in on the 18-24 demographic.

‘‘We have big and popular sites but our reach beyond our sites [we will] much bigger,’’ Ehsan Fadakar, head of social media at Schibsted, is quoted saying in the press release.

The two sites will offer advertising in terms of native, branded content, native video and programmatic.

Don’t miss anything awesome from Smashdig!
– Follow us on Twitter
– Like us on Facebook
– Follow us on Instagram

Photo: Screenshot/YouTube
Kungliga slottet den 15 september 2013. Stockholms stads hyllningar och firande på Lejonbacken med anledning av "Kungen 40 år som statschef". Kungaparet. Photo Alexis Daflos, The Royal Court, Sweden
Swedish Expressen goes all in on Euro 2016 with new TV studio, 3D technology
Johan Kikas and Nicolin Lillhage. Photo: Press
TV award show Kristallen announces new category with online video company smartclip
Photo: Screenshot/Wicked Society
Former Swedish PM lands top job at Washington Post
Photo: Stampen/Press
The Local. Photo: Screenshot
Swedish startups are looking to expand to Asia
Wicked Society Snapchat vs Instagram video views
Matt Percival. Photo: Press
Business Insider Nordics. Photo: Screenshot
Jonathan Liedman and Robin Årman. Photo: Press
Why Stockholm's startup community will protest outside Sweden's parliament
Photo: Screenshot/YuMe
Photo: Kārlis Dambrāns